Chief Commercial Officer
Geoff Kosar was appointed Chief Commercial Officer at Wayland in December 2018.
With more than two decades of diverse sales and marketing experience, Geoff has played a significant role in shaping the strategic direction of iconic global brands including Johnnie Walker, Guinness & Smirnoff in the Canadian market.
Since joining Wayland in February 2018, Geoff’s focus has been to establish a platform for growth within the Canadian market. Geoff successfully lead the development of a segmented consumer centric portfolio of Adult Use Cannabis brands including: Kiwi, High Tide, Northern Harvest, Lost at Seed and Solara C. He established route to market strategies throughout the Canadian market, and secured supply agreements for the sale of recreational Cannabis across Canada. He was also successful in recruiting top talent and creating an entrepreneurial culture amongst his Sales, Marketing, Innovation, Customer Service and Supply Chain team.
Geoff’s is now leading Wayland’s global commercial strategy through the further development of its Medical and CBD brand portfolio across Europe, South America and Asia Pacific.