Innovation

Blazing new trails with a plant that is thousands of years old.

Excellence

Leading together through superior performance, ensuring quality product, retail experiences, education and information.

Respect

We operate with each other, our business partners, customers and communities with the utmost integrity.

Accountability

Guaranteeing that we always deliver on what we say and do.

Balance

Ensure we are always equally committed to our customers, employees, business partners, investors and stakeholders.